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A person who has the musical skills necessary to play one or more instruments may have the desire to become a professional musician or work in a related field. The intent of this manual is to give you an insight into how you can achieve those goals and subsequently earn a comfortable living. One of the most important factors to consider when entering into any new field is to determine if there is a need for the service that you are providing. Whatever you attempt has to be marketable in order to make a profit. You perform by providing entertainment, and in exchange receive money for your services. If you can do this on a regular basis, you can become successful. If you are unable for one reason or another, you will not. Your market will include, but not be limited to a person, group of people, or organization that requires a specific service, for example music.
Marketing that product means simply preparing your product (music) and making it available to the consumer. A rock and roll club needs rock bands, Branson, Mo., needs country and easy listening, and Las Vegas needs production numbers with style. The person going to a concert wants to be entertained, the bar owner wants a high gate as his cover charge helps to pay you, and the bride wants her wedding to be a hit and also memorable. If you can follow these simple principles when you are out trying to book appearances for your musical enterprises, you will find work. The degree with which you accomplish these goals will determine whether you can make a lot of money or not. Just make sure that you are willing to do what it takes to be a success. Regardless of your personal style, competition, musical ability, tenacity, or your overall business sense, you can make it - or not. The only way to fail is to quit or never try at all.
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